Logo Sizes for Social Media 2026
Your logo is your brand. But displaying it incorrectly on social media makes you look unprofessional. Each platform has specific requirements, and getting them right matters.
This guide provides exact dimensions, formats, and best practices for all major platforms. Bookmark this page—you'll reference it constantly.
Quick Reference Table
| Platform | Profile Picture | Banner | Post Image | Format |
|---|---|---|---|---|
| Twitter/X | 400×400px | 1500×500px | 1024×512px | PNG/JPEG |
| 1080×1080px | N/A | 1080×1080px (square) | PNG/JPEG | |
| 400×400px | 1500×500px | 1200×627px | PNG/JPEG | |
| 170×170px (min) | 820×312px | 1200×628px | PNG/JPEG | |
| YouTube | 800×800px | 2560×1440px | 1280×720px | PNG/JPEG |
Platform-by-Platform Breakdown
Twitter/X Logo Sizes
Profile Picture (Avatar)
Format: PNG or JPEG
Max file size: 2 MB
Best for: Clear, simple logos (details visible at 48×48px when minimized)
Banner/Header Image
Format: PNG or JPEG
Max file size: 5 MB
Aspect ratio: 3:1
Best for: Brand message, tagline, logo with space
Post/Tweet Image
Format: PNG or JPEG
Aspect ratio: 2:1
Best for: Sharing logo updates, announcements
Instagram Logo Sizes
Profile Picture
Format: PNG or JPEG
Will be cropped to circle in app
Best for: Bold, recognizable logo (center detail matters)
Post/Feed Image
Also supports: 1080×1350 (portrait), 1200×628 (landscape)
Format: PNG or JPEG
Best for: Consistent brand posts
Stories
Format: PNG or JPEG
Vertical orientation (9:16 ratio)
Best for: Full-screen brand content
LinkedIn Logo Sizes
Company Profile Picture
Format: PNG or JPEG
Min size: 200×200px
Best for: Square, centered logos
Banner/Header Image
Format: PNG or JPEG
Aspect ratio: 3:1
Best for: Professional, brand-aligned imagery
Post Image
Format: PNG or JPEG
Also works: Square (1080×1080)
Best for: Industry content, announcements
Facebook Logo Sizes
Profile Picture
Min: 170×170 pixels
Format: PNG or JPEG
Will be cropped to circle
Best for: Recognizable at small sizes
Cover Photo
Also works: 1200×628 (for consistency)
Format: PNG or JPEG
Best for: Brand colors, logo, tagline
Page Post Image
Format: PNG or JPEG
Aspect ratio: 1.91:1
Best for: Promotional posts, updates
YouTube Logo Sizes
Channel Profile Picture (Avatar)
Format: PNG or JPEG
Will be cropped to circle
Best for: Simple, bold logo
Channel Art (Banner)
Safe area (visible on all devices): 1235×338px center
Format: PNG or JPEG
Best for: Brand message with safe zone design
Video Thumbnail
Min: 640×360 pixels
Format: PNG or JPEG
Aspect ratio: 16:9
Best for: Include logo in video thumbnails
Quick Tips for Perfect Logo Sizing
- Use PNG format — Preserves quality and transparency better than JPEG
- Add padding — Leave 10-20px space around your logo for breathing room
- Test at actual size — Preview your logo on each platform before finalizing
- Maintain consistency — Use the same logo version across all platforms (just resized)
- Avoid stretching — Always keep aspect ratio locked
- Use high quality — Start with the highest resolution available
⚡ Automate Your Resizing
Manually resizing to 5+ different sizes for each platform? Use Logo Resizer Tool. Our "Export All Sizes" feature generates all dimensions at once—Twitter, Instagram, LinkedIn, Facebook, YouTube—in one click.
Format Recommendations by Platform
PNG — Twitter, LinkedIn, Facebook, YouTube (preserve quality and transparency)
JPEG — Instagram, TikTok (higher compression, smaller files)
WebP — All platforms (best for web, smaller file size)
Common Mistakes to Avoid
- ❌ Using extremely high-resolution images (wastes bandwidth, slows loading)
- ❌ Oversized file sizes (>1MB per image)
- ❌ Wrong aspect ratio (results in stretching or cropping)
- ❌ Low contrast on platform backgrounds
- ❌ Uploading different logo versions to different platforms (brand confusion)
Download a Logo Size Cheat Sheet
Save this page for quick reference, or create a simple document with these dimensions. Print it if you work with a designer—it'll help them deliver files in the right sizes immediately.
Updating Your Logos
When you refresh your branding, resize your new logo once (using proper tools like Logo Resizer Tool), then update all platforms. Consistency across platforms strengthens brand recognition.
Final Thoughts
Getting logo sizes right is a small detail that makes a big difference. Your logo deserves to look perfect on every platform. Use this guide, use the right resizing tool, and you'll look professional everywhere your brand appears online.