Quick Answer
Google Business Profile wants your logo at 720 x 720 pixels (square, JPG or PNG, minimum 250 x 250, under 5 MB). It appears next to your business name in Maps, in the Search knowledge panel, and on your posts and replies - usually inside a circular or rounded mask at 60-120 px. Keep the mark centered with ~15% padding and use a solid background: GBP flattens transparency to white, which surprises owners with white logos.
Logo vs. cover photo - two different uploads
| Slot | Size | Where it shows |
|---|---|---|
| Logo | 720 x 720 (1:1) | Next to your name in Maps, Search, posts, review replies |
| Cover photo | 1024 x 576 (16:9) | Google's preferred hero image - though Google may choose a different photo |
Owners regularly upload the cover as the logo and end up with a cropped storefront where their brand mark should be. The logo slot is specifically the identity image that appears when you reply to reviews and publish updates - make it the actual logo.
Why this image matters more than it looks
When you respond to a customer review, your logo sits right beside the reply. A pixelated or auto-cropped logo undercuts the professionalism of even a perfect response. The same logo also anchors your Business Profile posts, which appear directly in local search results - one 720 x 720 file done properly upgrades every touchpoint at once.
Verification quirks worth knowing
- New photos can take 24-48 hours to appear while Google reviews them; don't re-upload repeatedly.
- Google occasionally rejects logos containing phone numbers, URLs or promo text - keep it a clean mark.
- If the old logo persists in Maps after an update, it's cache: check in an incognito window before assuming the upload failed.
- Transparent PNG corners become white. If your logo is white or pale, put it on a brand-color square first (the Logo Resizer does this with the background option).
Related tools for this workflow
FAQ
What size logo does Google Business Profile need?
720 x 720 pixels square is recommended; 250 x 250 is the minimum. JPG or PNG, under 5 MB.
Why did my Google Business logo turn white / disappear?
GBP renders transparent areas as white. A white or light logo on a transparent background becomes invisible. Re-export it on a solid background color.
How long until the new logo shows in Google Maps?
Typically minutes to 48 hours - uploads pass a review step. Check in an incognito window to rule out your own browser cache.
Related reading
- Resize Logo for YouTube Channel: Profile Picture, Banner and Thumbnail Sizes
- Logo Size for LinkedIn Company Page: 2026 Upload Guide
- Convert PNG Logo to SVG Free: When Vectorizing Works and When It Does Not
- Make a Logo Background Transparent Without Photoshop
Use the free Profile Picture Maker
The practical answer to "logo for Google Business Profile size" is to open Profile Picture Maker, upload your logo, apply the settings from this guide, preview the result, and download the final file. The tool runs in your browser, so the logo file stays on your device.
- Upload: PNG, JPEG or WebP source logo.
- Export: PNG for transparency, WebP for small website files, JPEG only for solid backgrounds.
- Quality check: preview the logo at small size before uploading it to the platform.
Sources and editorial review
This guide is maintained by the Webteqno editorial team. Webteqno is founder-led by Wamiq Hussain, whose public founder profile describes 9+ years building 200+ websites. That experience is used here for practical logo sizing, website launch, and small-business brand asset guidance.