What is schema markup?

Schema markup (structured data) is machine-readable code, usually JSON-LD, that tells search engines and AI assistants exactly what your page is about - your business name, hours, products, FAQs and more. It powers rich results in Google and helps AI tools describe your business accurately.

Does schema markup help SEO?

Yes, indirectly and increasingly. Schema enables rich results (stars, FAQs, breadcrumbs) that raise click-through rate, and it is a primary data source for AI answer engines like ChatGPT, Perplexity and Google AI Overviews when they cite or recommend businesses.

Where do I paste the JSON-LD code?

Anywhere in the page's HTML - the head is conventional. On WordPress you can paste it with a code block or use an SEO plugin's custom schema field. One schema block per topic per page.

How do I test my schema?

Use Google's Rich Results Test (search.google.com/test/rich-results) or the Schema.org validator. Paste your page URL or the code itself - both are free.

Need a website that wins clients? Webteqno builds flat-price small business websites, live in 2–3 weeks. No retainer. Get a free quote →

Schema Generator

Generate JSON-LD Schema Without Writing Code

Fill in a form, get valid structured data for LocalBusiness, Organization, FAQ, Article, Product or Breadcrumbs - the markup that powers Google rich results and tells AI search who you are.

Your JSON-LD

Paste this anywhere in your page's HTML (the <head> is conventional), then validate it with Google's Rich Results Test.

Related tools

From the team behind these free tools

Your logo is sorted. Is your website bringing in clients?

These tools are built by Webteqno, a web design and SEO studio with 9+ years and 200+ websites behind it. We help US small businesses look credible and get found on Google and in AI search.

Website design at a flat price, written scope, launched in 2–3 weeks
SEO and local SEO that gets you on page one where your customers search
GEO / AI search visibility so ChatGPT, Gemini and Google AI Mode recommend you
No retainer to start. Reply within one business day

Get a free AI visibility audit Get a website quote

Serving small businesses, service firms and SBA-certified federal contractors across the US.

Schema Markup: How Search Engines and AI Actually Read Your Site

Humans read your homepage; machines read your structured data. JSON-LD schema is the difference between Google guessing you're a plumber in Manchester and Google knowing it - along with your hours, service area, phone number and reviews. In 2026 that matters twice over, because AI answer engines (ChatGPT, Perplexity, Google AI Overviews) lean heavily on structured data when deciding which businesses to name in an answer.

Which schema type do you need?

LocalBusiness - any business serving a physical area: shops, trades, restaurants, clinics, agencies. The single highest-impact schema for local SEO.
Organization - your brand's identity card: logo, socials, contact. Put it on the homepage.
FAQPage - marks up question-answer content; it's also exactly the format AI assistants love to quote.
Article - blog posts and guides, with author and dates for credibility signals.
Product - price, availability and ratings that can appear directly in search results.
BreadcrumbList - replaces the raw URL in search snippets with a readable path.

Three rules for schema that works

Tell the truth. Schema must match what's visible on the page - mismatches can earn a manual penalty.
Validate before shipping. One missing comma silently disables the whole block; the Rich Results Test catches it in seconds.
Be specific. "Plumber" beats "LocalBusiness" - this generator lets you type any schema.org business subtype.

Frequently asked questions

Will schema get me rich results immediately?

Valid markup makes you eligible; Google decides when to show rich results. FAQ and breadcrumb enhancements typically appear within days of a recrawl, review stars take longer and need real review data.

Can I put multiple schema blocks on one page?

Yes - a homepage often carries Organization + LocalBusiness + FAQPage together. Just keep each block accurate for that page.

Want your business recommended by Google and AI?

Structured data is the foundation of AEO/GEO - being the answer AI gives when someone asks for a recommendation. Webteqno implements the full stack: schema, technical SEO, content and AI-search optimization.

Ask Webteqno about AI search optimization

Which schema type should you use?

Structured data describes your page in a vocabulary search engines understand (schema.org), usually written as JSON-LD in a script tag. Choose the type that matches what the page actually is:

Page	Schema type	Key properties
Homepage of any business	Organization	name, url, logo (at least 112 × 112 px), sameAs (social profiles)
Business with a physical location or service area	LocalBusiness or a subtype (Dentist, Plumber, Restaurant…)	address, telephone, openingHours, geo, priceRange
Blog post or guide	Article / BlogPosting	headline, author, datePublished, dateModified, image
Product page	Product	name, image, offers (price, currency, availability), review data if genuine
Page with visible questions and answers	FAQPage	Question and acceptedAnswer text matching what is on the page

Rules that keep structured data trustworthy

Mark up only what is visible. Every value should appear on the page. Hidden or invented reviews and ratings violate Google’s guidelines.
Keep it consistent with your Google Business Profile and social profiles — same name, address and phone.
Use absolute URLs for images and pages.
Validate with Google’s Rich Results Test and the Schema Markup Validator after publishing.

The logo property

The logo in Organization markup is what Google can use to represent your brand in search features. Use a square or near-square PNG of at least 112 × 112 px on a white or transparent background at a stable URL; 512 × 512 is a comfortable choice. Our Google logo guide explains how this differs from your Business Profile logo and your favicon.