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Palette Extractor

Extract Your Brand Colors From Any Logo

Upload a logo or image and get its exact colors as hex, RGB and HSL - click to copy, sample any pixel, and export CSS variables or a palette card.

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From the team behind these free tools

Your logo is sorted. Is your website bringing in clients?

These tools are built by Webteqno, a web design and SEO studio with 9+ years and 200+ websites behind it. We help US small businesses look credible and get found on Google and in AI search.

Serving small businesses, service firms and SBA-certified federal contractors across the US.

Why Extract Colors From Your Logo?

Consistent color is one of the strongest brand signals there is. When your website buttons, social graphics, email signature, and slide decks all use the exact same hex values as your logo, everything looks intentional. When they're "close enough" approximations, everything looks slightly off - and customers notice, even if they can't say why.

Building a working brand palette

Put the palette to work

Once you have your hex codes: check text/background pairs in the Contrast Checker so your site stays readable and accessible, feed the colors into the OG Image Generator for on-brand social cards, and keep the CSS variables export handy for your developer - it's exactly the format a stylesheet needs.

Frequently asked questions

The extracted color looks slightly different from my brand guide - why?

JPEG compression shifts colors slightly. If you have a brand guide, treat it as the source of truth; if the logo file is all you have, extract from the highest-quality PNG version available.

Can I use this on photos, not just logos?

Yes - it works on any image. Photographers use it to pull color themes from a shoot for matching graphics and mood boards.

Turn your brand colors into a brand-worthy website

Extracting the palette is step one. Webteqno turns it into a complete website - designed, built, and optimized to rank on Google and get recommended by AI search.

See what Webteqno can build for you

From extracted colours to a usable brand palette

The extractor samples the pixels of your image and groups them into the most representative colours. For a logo, that usually gives you the brand colours plus a few in-between shades from anti-aliased edges. Turning that into a palette you can use takes a few decisions.

1. Identify the real brand colours

Logos are made of a few flat colours. Edge pixels blend those colours with the background and can appear as extra swatches. Keep the swatches that match large, solid areas of the logo and ignore near-duplicates. If the logo came from a JPG, colours may be slightly shifted; if you have the designer’s brand guide, its values take priority.

2. Record them in every format you need

FormatUsed by
HEX (#1D4ED8)Websites, Canva, Figma, most online tools
RGB (29, 78, 216)Office documents, video editors
CSS variablesDevelopers building your website theme
CMYK / PantonePrint — ask a printer or designer to convert; screen colours do not map exactly

3. Add neutrals and roles

A working palette needs more than logo colours: a text colour (a very dark grey or navy is softer than pure black), a light background tint, and one accent reserved for buttons and links. Assign each colour a role so everyone uses them the same way.

4. Check contrast before using colours for text

Brand colours are often too light for text on white or too dark for text on dark backgrounds. Test each text/background pair in the Contrast Checker — WCAG AA requires 4.5:1 for body text. Put the approved pairs on your brand sheet (see building a logo asset kit).

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