
Short answer
LinkedIn recommends a 400 × 400 px square company logo (PNG or JPG) and a 4200 × 700 px company cover image. Personal profile banners are 1584 × 396 px. The logo overlaps the lower-left of the cover on desktop, so keep that corner clear, and place important cover content in the centre because phones crop the sides. Use a solid background for the logo rather than transparency so it stays visible in LinkedIn’s dark mode.
Key takeaways
- Company logo: 400 × 400 px square; shown small in feeds (often 48 px or less).
- Company cover: 4200 × 700 (6:1); personal banner: 1584 × 396 (4:1).
- The logo or profile photo overlaps the bottom-left of the banner — keep it empty.
- Transparent logos sit on LinkedIn’s background, which is dark in dark mode — a solid tile is safer.
- Export a square logo with 10–15% padding; wide wordmarks need a square layout or icon.
LinkedIn image sizes for logos and banners
| Asset | Recommended size | Ratio | Notes |
|---|---|---|---|
| Company Page logo | 400 × 400 px | 1:1 | PNG or JPG. Displays as a rounded square; very small in feeds and comments. |
| Company Page cover | 4200 × 700 px | 6:1 | PNG or JPG. Cropped at the sides on phones. |
| Personal profile photo | 400 × 400 px | 1:1 | Shown as a circle. |
| Personal profile banner | 1584 × 396 px | 4:1 | Profile photo overlaps lower-left. |
| Link/post image | 1200 × 627 px | 1.91:1 | Used for shared link previews. |
LinkedIn has revised these more than once — the 4200 × 700 cover replaced an older 1128 × 191 recommendation — so check the official specifications if your upload is rejected.
The company logo: small, everywhere
Your company logo is the most-seen piece of your LinkedIn presence. It sits beside every company post, every job listing, every comment made as the Page, and on the Experience section of every employee’s profile. In most of those places it is displayed at around 40–60 px — about the size of an app icon in a folder.
That makes a square, simple mark essential:
- If your primary logo is a wide wordmark, use the stacked version or the icon. A 5:1 wordmark squeezed into a square leaves the text at roughly one-fifth of the height — unreadable at 48 px.
- Give it 10–15% padding on each side. LinkedIn rounds the corners of company logos slightly, and artwork touching the edges looks cramped next to other logos in the feed.
- Export at 800 × 800 if you want extra sharpness on high-density screens. LinkedIn accepts larger files and downsamples them.
Transparent PNG vs solid background on LinkedIn
Many designers deliver the company logo as a transparent PNG, and LinkedIn accepts it. The catch is dark mode. LinkedIn’s web and mobile apps both offer a dark theme, and transparent areas of your logo show whatever colour is behind them. A black or navy logo on a transparent background becomes nearly invisible for everyone who uses dark mode — and you will not notice unless you switch it on yourself.
There are two safe options:
- Solid background tile. Put the logo on white (or your brand colour) and upload that. It looks identical in both themes. This is what most large companies do.
- Transparent logo with a light-coloured mark. Only works if your logo reads on both white and near-black — rare for multi-colour logos.
If your only file is a JPG with a white background, you already have option 1. If you need a transparent version for other uses (your website, presentations), our guide to making a logo background transparent covers the clean way to do it.
Company cover image: 4200 × 700 layout
The cover sits across the top of your Page. On desktop the company logo overlaps its lower-left corner; on phones the cover is shown shorter and the sides are cropped. A layout that survives both:
- Create a 4200 × 700 canvas and fill it completely — brand colour, a subtle pattern, or a team/product photo.
- Keep the left 20% (about the first 850 px) free of important content — the logo overlaps it on desktop and the crop removes it on mobile.
- Place your message (tagline, offer, “We’re hiring”) in the centre to centre-right, vertically centred.
- Use large type: the cover is displayed at roughly a third of its upload width on desktop and smaller on phones, so a 60 px tall headline on the canvas ends up around 20 px on screen.
- Do not repeat your logo in the cover — it is already right there in the logo slot.
Export PNG if the cover contains text; LinkedIn compresses JPGs noticeably.
Personal banner with a company logo (1584 × 396)
Founders and employees often add the company logo to their personal LinkedIn banner. The profile photo, shown as a large circle, overlaps the bottom-left of the banner on desktop and the centre-left on mobile.
- Place the company logo on the right third of the banner, vertically centred.
- Keep the left 40% free for the profile photo overlap.
- Pair the logo with a short line — what you help customers do — rather than the company name alone.
- Use the white logo version on dark backgrounds and the colour version on light ones.
The 1584 × 396 preset in the Logo Resizer places a transparent logo on a banner-sized canvas; you can then position it in any editor.
Uploading and checking your LinkedIn logo
- Open your Page in super admin or content admin view.
- Click Edit page (the pencil) → Header to upload the logo and cover.
- Use the crop tool only for minor adjustments; if you find yourself cropping heavily, re-export at the right ratio instead.
- After saving, view the Page on a phone and with dark mode enabled. Check a recent post to see the logo at feed size.
LinkedIn can take a while to update cached copies of the logo in old posts and job listings — this is normal.
Checklist
- Square logo, 400 × 400 or 800 × 800, solid background, 10–15% padding.
- Readable at 48 px — zoom out to check.
- Cover 4200 × 700, nothing important in the left 20%, message centred.
- Personal banner 1584 × 396 with the logo on the right third.
- Tested in dark mode and on mobile.
Frequently asked questions
What size is the LinkedIn company logo?
LinkedIn recommends 400 × 400 px for a Company Page logo, uploaded as PNG or JPG. You can upload a larger square such as 800 × 800 for extra sharpness.
What is the LinkedIn company cover image size?
The recommended company cover image size is 4200 × 700 px, a 6:1 ratio. Keep important content away from the left side, where the logo overlaps and phones crop.
What size is a LinkedIn personal banner?
1584 × 396 px (4:1). The profile photo overlaps the lower-left, so place logos and text on the right.
Should my LinkedIn logo be a transparent PNG?
Usually not. LinkedIn’s dark mode shows a dark background behind transparent areas, which can hide dark logos. A logo on a solid white or brand-colour square looks consistent in both themes.
Why is my LinkedIn logo blurry?
The uploaded file was probably smaller than 400 × 400 px or a compressed JPG. Export a PNG at 400 × 400 or 800 × 800 from your original logo file.
Tools used in this guide
All tools run in your browser; your image files are not uploaded to our server.
Sources checked for this guide
- LinkedIn Help: image specifications for LinkedIn Pages
- LinkedIn Help: add or change your profile background photo
- Hootsuite: social media image sizes guide
Platform upload rules change. We re-check the sources above when we update a guide; if you spot something out of date, send a correction.