Etsy Shop Logo Size: Shop Icon, Banners and Branded Packaging

Etsy image sizes for shop branding

Etsy updates its shop layout from time to time. The official image requirements are the reference if an upload is rejected.

Designing the shop icon

The shop icon is your logo’s hardest job on Etsy. It is displayed large on your shop page, but much smaller beside your name in listings, in buyers’ message inboxes and under reviews — often under 50 px.

• Use a bold icon or monogram. Detailed hand-drawn illustrations and script lettering lose their detail at small sizes. If your brand is a script wordmark, use its first letter or a simplified mark.
• Use a solid background. Etsy places the icon on white, and some views crop it into a circle. A soft brand colour behind the mark makes it stand out in a list.
• Pad for the circle. Keep the artwork within the central 70% of the square so a circular crop does not clip corners.
• Export larger than minimum. 1000 × 1000 PNG stays sharp on high-density screens; Etsy downsamples it.

The Profile Picture Maker shows the circle-safe area while you position the logo, and exports the square PNG in one click.

Designing banners that survive every screen

Both banner types are a 4:1 strip. On desktop, the big banner is shown wide; on smaller screens it is scaled and cropped; and the Etsy app has historically shown banners differently from the website (or not at all in some views). So a banner is a nice-to-have atmosphere piece, not the place for essential information.

• Centre everything important. Keep text and any logo in the central half of the width.
• Keep text short and large. Shop name plus one line (“Hand-poured soy candles, made in Leeds”) is plenty. Policies and sale details belong in the announcement and listings.
• Use a photo or texture that shows your product style — flat lay, workshop, materials. It communicates more than a big logo.
• Do not repeat the shop icon. It already appears right beside the banner.
• Check both mini and big. If your big banner looks cluttered on a phone, the mini banner often gives a cleaner result.

The size presets directory has 4:1 banner canvases; start the design there, then add text in any editor.

Uploading and checking

1. In Shop Manager, open your shop editor (the pencil icon on your shop name or “Edit shop”).
2. Upload the icon and choose the banner type, then upload the banner.
3. Save, and view your shop on desktop, in a mobile browser and in the Etsy app.
4. Look at a listing and a message thread to see the icon at its smallest.

Carrying your logo onto packaging

For Etsy sellers, the unboxing is part of the brand. A consistent logo on packaging helps buyers remember where they bought from and find you again for repeat orders.

• Stickers and seals: the icon on a circle or square, printed from a vector or 300-DPI PNG. A 5 cm sticker needs a file about 600 px square.
• Thank-you cards: horizontal logo plus a short note and your shop URL or a QR code linking to your shop. Our QR code guide covers print sizes.
• Stamps: use a one-colour black version with slightly thicker lines — see white and black logo versions.
• Printed packing slips/receipts: if you print your own slips or invoices, add your horizontal logo at the top; a black version prints best on home printers.

Consistency across marketplaces and social

Many Etsy sellers also sell on their own site, Instagram and Pinterest. Use the same square icon everywhere (see social media logo sizes) and the same colours in banners. Shoppers who discover you on Pinterest should recognise the shop instantly when they land on Etsy.